Who's Winning India's Smartphone Race?

India is one of the world's largest and most dynamic smartphone markets.
The first quarter of 2025 saw shifting consumer preferences and growing demand in budget/premium segments.

Vivo - 20% Market Share

• Leading smartphone brand in India
• Strong presence in both offline and online markets
• Consistent supply and focus on mid-range segment

Samsung - 18% Market Share

• Strong brand trust and service network
• Balanced portfolio across all price segments

Xiaomi: 13% Market Share

• 37% YoY decline - largest drop among top 5
• Faces challenges in affordable and value-for-money segments
• Competitive pressure from Vivo, Samsung, new entrants

Oppo: 12% Market Share

• 8% YoY increase in shipments
• Focus on design and camera features
• Expanding offline reach

Apple: 8% Market Share

• 25% YoY growth - strongest among top 5
• Success driven by iPhone 16 series
• Super-premium (₹50K-₹1L): 28% YoY growth
• Uber-premium (₹1L+): 15% YoY growth