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PIX: Jai Maharashtra, with Chitrangda, Salman, Priyanka
Bollywood stars joined prominent Maharashtra politicos at the unveiling of Jai Maharashtra -- a new channel launched by entrepreneur Waahiid Ali Khan and the channel's chairman Sudhakar Shetty -- at the Grand Hyatt in Santa Cruz, a western Mumbai suburb, over the weekend.
Chitrangda Singh, dressed in a sensational outfit, was one of the star performers of the evening.
Priyanka Chopra
Priyanka Chopra, making waves with her item number in Shootout At Wadala, performs at the do.
Salman Khan
A dapper Salman Khan was escorted by his trusted bodyguard Shera to the do.
Sridevi and Boney Kapoor
Padma Shri Sridevi poses alongside producer husband Boney Kapoor and Sudhakar Shetty, the channel's co-owner.
Dharmendra and Javed Akhtar
Bollywood veterans Dharmendra and Javed Akhtar catch up at the launch.
Narayan Rane, Sushil Kumar Shinde, Sharad Pawar and Ashok Chavan
Narayan Rane, State Minister of Industry, Sushil Kumar Shinde, and Prithviraj Chavan look on as Nationalist Congress Party chief and Agriculture Minister Sharad Pawar lights the inaugural lamp.
Riteish Deshmukh, Jackky Bhagnani
Riteish Deshmukh and Jackky Bhagnani turned up in identical suits.
Mallika Sherawat
Mallika Sherawat cut a rather demure picture in a bright coloured sari at the do.
Mahima Chaudhary
Mahima Chaudhary makes a rare appearance.
Raveena Tandon
Raveena Tandon looked elegant in her white salwar kameez.
Urmila Matondkar
Dressed in a deep blue dress, Urmila Matondkar flashes her smile for the cameras.
Tanushree Dutta
Former pagaent queen and actress Tanushree Dutta, who has apparently taken a hiatus from the industry, was also spotted at the event.
Mika
Singer Mika gestures as he arrives for the event.
Aditya Pancholi and Suniel Shetty
Actors Aditya Pancholi and Suniel Shetty looked dapper in their suits.
Wahiid Ali Khan, Sudhakar and Sohan Shetty
Jai Maharashtra owners Wahiid Ali Khan, Sudhakar and Sohan Shetty celebrate at the launch.