Rediff India Abroad
 Rediff India Abroad Home  |  All the sections

Search:



The Web

India Abroad




Newsletters
Sign up today!

Article Tools
Email this article
Top emailed links
Print this article
Contact the editors
Discuss this article

Home > Movies > Bollywood News

Brand No 1: Amitabh Bachchan

Subhash K Jha | September 22, 2003 13:29 IST

Aamir Khan made waves with his Rs 6 crore [approximately US $1.31 million] deal with Coke.

Amitabh BachchanBut with the Rs 8 crore [$ 1.75 million] deal that Amitabh Bachchan has just struck with Dabur, thehealthcare major, he now seems to be India's new mega-endorser.

But this is not the highest sum paid to an Indian celebrity for product endorsement. Earlier, the Big B set a new record in endorsement fees when he was paid Rs 10 crore [$2.18 million] to endorse ICICI products.

More on rediff.com!


Boom is a bust

The Bachchan show

How well do you know Bipasha?

This lion's roar is secondhand

Says the Big B, "These endorsements are a necessary part of my plan to pay off the debts accummulated by [his firm] AB Corp Ltd. You must understand that none of the money I earn through endorsements goes into my pocket. Every penny goes into the company. Till debt do I part."

The first Dabur ad featuring the Big B was directed recently by Arjun Sablok (Na Tum Jaano Na Hum) for Yash Chopra's production house on a set erected by art director Sharmishta Roy. Kiran Deohans of Aks and K3G was the cinematographer.

Adman Prasun Joshi (the man who wrote Aamir's 'Thanda matlab Coca Cola' catchline) wrote the script and supervised the ad.

What does the Dabur deal entail? Sunil Doshi, who looks after the Big B's endorsements, explains: "It is a two-year deal for a multimedia campaign. Mr Bachchan will be the brand ambassador for Dabur's healthcare products. This includes products like Chyawanprash. He is under contract to shoot for Dabur for seven days a year, eight hours a day."

Bachchan now endorses Pepsi, ICICI, Parker pens, Nerolac paints, Reid & Taylor suits, Maruti's Versa van, the Amitabh perfume. And Dabur.

Click here for More Features



Share your comments


 What do you think about the story?




Read what others have to say:


Number of User Comments: 5




Sub: congratulation mail

i am happy to know that AMITABH BACCHAN is come in industry


Posted by vikas





Sub: Brand No 1 : Amitabh Bachchan

Big B is working like a maniac for the past decade to pay off his debts and Income tax dues! No doubt he failed miserably ...


Posted by B U Kulkarni





Sub: Great Man

Mr. Bachchan is a great man. He is so modest. Being such a mega star he is honest too. When there are people who wants ...


Posted by Trupti





Sub: it is part of the game....but still he is the best...

well...no doubt amitabh bachchan is the brand no 1 in indian advertisement market. this story tells us that he apart from his earnings from bollywood ...


Posted by praveenyadav





Sub: the anker of my life

the way he deliver the dilog and the way he walks in each and every way he is complete man my best wishes with him ...


Posted by irfange




Disclaimer

Advertisement






Copyright 2006 Rediff.com India Limited. All Rights Reserved.