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Ad agencies

Which is Indian govt's official ad agency?
Take the Rediff Biz Quiz and find out how much you know about Indian advertising agencies.

1. Which is the official advertising agency of the Indian government?
a) Directorate of Audio Visual Publicity
b) Doorsanchar Aur Vigyapan Prakashan
c) Advertising and Information Bureau

2. Which ad agency manages the career of cricket star Yuvraj Singh?
a) McCann Erickson
b) Percept D'Mark
c) Grey Worldwide

Wrong! Try again..
Wrong!
The correct answer is Percept D'Mark.
Percept D'Mark is a spin-off of the ad agency Percept. It was established in 1994 to meet the event marketing needs of Percept's clients. Percept D'Mark also handles the career of Indian cricket skipper Sourav Ganguly.
Correct!
Percept D'Mark is a spin-off of the ad agency Percept. It was established in 1994 to meet the event marketing needs of Percept's clients. Percept D'Mark also handles the career of Indian cricket skipper Sourav Ganguly.

3. Which ad agency handled product placement in two key films recently released, Kaante and Jism?
a) Leo Burnett
b) Trikaya Grey
c) Ogilvy & Mather

Wrong! Try again..
Wrong! The correct answer is Leo Burnett.
Leo Entertainment was launched as a subsidiary of Leo Burnett in February 2002 to handle the business of film marketing. It also has production houses as clients ranging from Shah Rukh Khan's Dreamz Unlimited to White Feather Films, the makers of Kaante, to Pooja Bhatt's Fish Eye Productions which made Jism.
Correct!
Leo Entertainment was launched as a subsidiary of Leo Burnett in February 2002 to handle the business of film marketing. It also has production houses as clients ranging from Shah Rukh Khan's Dreamz Unlimited to White Feather Films, the makers of Kaante, to Pooja Bhatt's Fish Eye Productions which made Jism.

4. Which ad agency managed the 'The Great Mall of Hyderabad' project?
a) Ogilvy & Mather
b) Lintas-Lowe
c) Mudra

Wrong! Try again..
Wrong! The correct answer is Ogilvy & Mather.
Ogilvy Live, the event management division of O&M, organised 'The Great Mall of Hyderabad' event, touted as India's first mega shopping event. It is nearly a month-long extravaganza and is held across multiple venues.
Correct!
Ogilvy Live, the event management division of O&M, organised 'The Great Mall of Hyderabad' event, touted as India's first mega shopping event. It is nearly a month-long extravaganza and is held across multiple venues.

5. Which agency did UTI hire to rebuild its image, after the fiasco of its US-64 scheme?
a) Lintas
b) FCB Ulka
c) Ambience D'Arcy

Wrong! Try again..
Wrong! The correct answer is FCB Ulka.
In April, the Unit Trust of India hired FCB Ulka to undertake a campaign to rebuild the corporate brand. It was the first time the company had done so. UTI had never used any advertising for its own brand till then. Advertising till then was limited to a particular scheme.
Correct!
In April, the Unit Trust of India hired FCB Ulka to undertake a campaign to rebuild the corporate brand. It was the first time the company had done so. UTI had never used any advertising for its own brand till then. Advertising till then was limited to a particular scheme.

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Compiled by: Priya Ganapati



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