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Which biscuit brand did Priya Tendulkar endorse?
Take the Rediff Biz Quiz and find out how much you know about India and its biscuit brands.

1. Which Indian biscuit brand is the single largest selling biscuit in the world in its segment?
a) Britannia Marie
b) Parle G
c) Parle Monaco

2. The equivalent of Parle's Monaco biscuits are found in Britannia's which biscuit?
a) Snax
b) Krack Jack
c) Tiger

Wrong! Try again..
Wrong!
The correct answer is Snax.
Britannia's Snax, the equivalent of Parle's Monaco biscuits, is a range of salty biscuits. However, Monaco remains the market leader in that segment. Recently, Britannia extended the Snax brand to include a range of namkeens.
Correct!
Britannia's Snax, the equivalent of Parle's Monaco biscuits, is a range of salty biscuits. However, Monaco remains the market leader in that segment. Recently, Britannia extended the Snax brand to include a range of namkeens.

3. Last month ITC launched a brand of biscuits, its first. What is it called?
a) Sunfeast
b) Sunrise
c) Goodness

Wrong! Try again..
Wrong! The correct answer is Sunfeast.
The 'Sunfeast' range of biscuits has offerings in Glucose, Marie and Cream segments. ITC plans to outsource the entire production and become the third largest branded player in the branded biscuit segment in India.
Correct!
The 'Sunfeast' range of biscuits has offerings in Glucose, Marie and Cream segments. ITC plans to outsource the entire production and become the third largest branded player in the branded biscuit segment in India.

4. The late television star and actress, Priya Tendulkar, used to endorse which brand of biscuits?
a) Parle G
b) Priya Gold
c) Britannia Tiger

Wrong! Try again..
Wrong! The correct answer is Priya Gold.
Surya Foods, the maker of Priya Gold biscuits, is estimated to be a Rs 100 crore brand. It manufactures eighteen different types of biscuits. Priya Tendulkar is reported to have done the ad to return the favor of the company sponsoring her television talk show.
Correct!
The ORG-Marg figures for the year ended 20 Surya Foods, the maker of Priya Gold biscuits, is estimated to be a Rs 100 crore brand. It manufactures eighteen different types of biscuits. Priya Tendulkar is reported to have done the ad to return the favor of the company sponsoring her television talk show.

5. Which biscuit company was associated with the TV programme, Kaun Banega Crorepati?
a) Britannia Industries
b) Parle
c) Milkman's

Wrong! Try again..
Wrong! The correct answer is Britannia Industries.
Britannia entered into a co-branding initiative with KBC, which had a game option by the name 50:50. That was also the name of one of Britannia's biscuit brands. The association with KBC helped push up the volumes of Britannia's biscuit brand 50:50 by over 20 per cent.
Correct!
Britannia entered into a co-branding initiative with KBC, which had a game option by the name 50:50. That was also the name of one of Britannia's biscuit brands. The association with KBC helped push up the volumes of Britannia's biscuit brand 50:50 by over 20 per cent.

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Compiled by: Priya Ganapati



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