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In preparation for IPL 2024, during a nets session on Thursday, February 8, 2024, the Chennai Super Kings captain was seen using a bat bearing the logo of a new brand.
The sticker on the bat had the words 'Prime Sports'.
Prime Sports is the name of the sports store, based in Ranchi, owned by Paramjit Singh, a childhood friend of Mahendra Singh Dhoni. Paramjit reportedly played a crucial role in helping Dhoni secure his first bat sponsorship.
It seemed like a gesture of gratitude, and the picture of Dhoni with a Prime Sports sticker on the bat went viral.
Some suggested that Thala may continue using the sticker on his bat through IPL 2024.
Prime Sports may just see a spike in their sales after this endorsement from Captain Cool.