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June 3, 1999
Bombay PR firm sets up Y2K image management groupBombay based Abacus Integrated Corporate Communication, a public relations firms, has announced a separate practice group to counsel clients about the impact of Y2K issues on the corporate image and reputation.
The Y2K communications programme will have the twin purpose of creating awareness about the implications for better compliance on the one hand and on the other, it would help clients in keeping their reputation intact under the challenge of the Y2K impact.
The millennium bug has evolved from being just an IT issue to a real business challenge. And therefore, it will impact all aspects of corporate reputation. A well thought-out communications strategy and programme to communicate the Y2K problem, its implication, action plan to address the issue and corporate position on the issue will help companies to reduce the risk of misperception, Jamal claimed.
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