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|January 28, 1999||
If you are one of those people who think they can play their favourite song over and over again all the way to eternity and never get bored; think again.
'How to make India a software superpower' :-(((
And if you agree all this is very sad, wait till you get to the part where a 40-minute 'Special Session' was used to fill in the delegates on the textiles business in the country! Delegates, who had paid Rs 9,000 to get a hang of the infotech industry instead!
The second day of the National Association of Software and Service Companies' annual jamboree today began with an ill omen.
National Informatics Centre Director General Dr N Seshagiri, who was to deliver the keynote, could not make it.
The grand old man of India's information technology industry was held back by an unscheduled meeting at the Department of Telecommunications.
NASSCOM's very own President Dewang Mehta filled in that blank.
Then came the saving grace.
Strategy to move up the value chain
The topic was dealt by Infosys Technologies Managing Director Nandan M Nilekani, McKinsey & Co Managing Director Vivek Kalra, Citicorp Information Technology Industries Limited CEO R Ravishankar and KPMG Peat Marwick Managing Director Sridar Iyengar.
Infosys's Nilekani pointed out that "Moving up the value chain helps to build brand loyalty. We have to go up because of the impact of globalisation. In a global environment people will go to those companies which deliver the best businesses and where they get paid best. Brand building helps retain loyalty."
McKinsey's Kalra detailed three options for moving up the value chain.
Kalra, who really believes in counting bullets then revealed the "five key factors to success".
If all this sounds very obvious to you, don't fret. It is the simple things in life that matter.
CITIL's Ravishankar then had his go. But not wanting to disturb the general flow of things, he fished out his bulleted list. Six steps to move up the value chain.
Having fired so many bullets at you, it is time for a break.
Now comes the Big Screamer, we have been promising you.
Once upon a time, Shyamal Ghosh used to be the secretary of the Department of Telecommunications. So, he got invited to deliver the post-lunch special session.
But Ghosh, who is currently the secretary at the ministry of textiles could not ignore his office even at an IT summit.
"We have set up a 'technology upgradation fund' which is going to be implemented through financial institutions and will be used particularly by the weaving and processing sector."
Later he clarified to Rediff that the 'technology' in the 'technology upgradation fund' is that of textiles and textiles only!
On stage, he excused his diversion into textiles by executing some intricate linguistic cartwheels. "Of course, microprocessors can be use to upgrade and automate technology in the textile industry." That was smoother than polyester. What say?
(At some point around this time, in walks a delegate who is poorer by Rs 9,000)
Delegate (innocently): Who's talking?
Reporter (grinning): Secretary, ministry of textiles, Shyamal Ghosh.
Delegate (zapped): But isn't this an IT conference? What has the ministry of textiles got to do with this?
Reporter (smug): As soon as we figure it out we will let you know.
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