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August 19, 1999
Cisco, UNDP announce NetAid initiativeCisco Systems and the United Nations Development Programme have lined up prominent entertainers to perform in NetAid, a long-term initiative created by the two organisations to help alleviate poverty.
Each of the artistes will perform a set at one of the three overlapping NetAid concerts on October 9 at Giants Stadium in New York, Wembley Stadium in London and the Palais des Nations in Geneva.
The scheduled artistes include, Celine Dion, George Michael, Robbie Williams and Jimmy Page.
The concerts will be one of the most widely broadcast programmes for social change. VHI and MTV will broadcast the concerts in the US, and BBC television and radio will carry them in the UK.
Radio Express will distribute a radio feed of the concerts worldwide and negotiations are in progress for additional television rights around the world.
The entire programme will be Webcast live on two channels, one carrying the concert, the second showing backstage scenes a company release said.
''NetAid is a new Internet model for social change that will combine cutting edge technology with the world's best artistic talent and poverty-fighting expertise,'' said Don Listwin, executive vice-president of Cisco Systems.
''Just as the Internet has revolutionised business, the Internet can help lift the hopes of communities in need by bringing ideas, people and resources together in ways never thought possible. NetAid will use the largest scale Internet technology ever deployed to tackle one of the world's largest problems.''
The technology employed by NetAid includes one of the world's most powerful Web sites, http://www.netaid.org.
The site, which will continue indefinitely after the concerts, will have capacity to handle 125,000 simultaneous live streams, about 10 times the scale of any other streaming site and 60 million hits per hour, 10 times the peak of the last Olympics and 1998 men's World Cup.
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