India, the land that gave the world Darjeeling and Assam tea, risks losing its place at the global tea table, not because of its leaves, but because of its lost opportunities, notes Kanika Datta.......
Tata Tea is likely to review packed tea rates shortly in the wake of rising prices of raw commodity. Sangeeta Talwar, executive director (marketing), Tata Tea, said the company would soon take a......
Tata Tea looks to separate itself from the crowd and reclaim its positioning as a socially responsible label with a new version of its Jaago Re campaign. Tata Tea was among the early brands to......
'We've maintained that India is a high-penetration game. It's not only a premiumisation game.' Photograph: Kind courtesy Tata Consumer/X Tata Consumer expects strong double-digit growth to......
Packaged tea consumption in India has been under pressure due to inflation across the consumption basket coupled with higher tea prices. Photograph: Suzanne Plunkett/Reuters This is forcing tea......