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Punitha Arumugam

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  • Business

Ad focus shifts from products to consumers

 Art of seduction. That is what advertising used to be. With an overdose of sermons on product and brand. Not anymore. Advertising is moving to be consumer centric rather than product. Piyush......

Indians are not news-hungry? Think again!

 A college student in Pune discovers that the graveyard near his house is being dug up. He gets hold of a video camera, pans the scene and hands it over to CNN-IBN. Actor Prithviraj's autistic son......

TV? Music plays second fiddle to God

 Did you know that spiritual channels rival music channels in viewership? TAM data reveal that both religious and music channels currently contribute one per cent each to the total TV viewership......

It rained cash for TV channels on May 13

 May 13 is not a day Alka Saxena, head of programming at Zee News, will easily forget."It was the single largest ad revenue earning day for the news channel. The pressure of commercial ads was so......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

IPL 2023

 Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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