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Psychology Of Persuasion

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Pulwama: Why I can cry no more

Pulwama must become the defining moment in our fight against terror, effecting a sea change in our mindset.The erratic, blow hot blow cold, approach, the hallmark of our anti-terror-Pak-Kashmir......

Maximum Modi, minimum opportunity

The question is no longer whether he will win 2019; it's what he will do with the new status, says Shekhar Gupta. The description 'tectonic shift' was first used for election results on Saturday......

Now, a 'vaccine' against fake news

Scientists have developed a novel psychological "vaccine" to immunise the public against the damaging "virus" of fake news and misinformation on websites and social media. In medicine, vaccinating......

The General who 'created' Bangladesh

'General J S Aurora, the commander of the Indian forces in the East, asked General Sagat Singh to withdraw his troops who were on the move to Dacca -- but he refused.''He said, "Jaggi, over my dead......

Why the 1972 Shimla accord was a disaster

'Indira Gandhi proved herself a great war leader, but failed as a statesman,' says Colonel Anil A Athale (retd). IMAGE: Prime Minister Indira Gandhi with Pakistan Prime Minister Zulfikar Ali......

Budget 2013: Economy in 'rudali' mode. PM in silent mode

Isn’t it funny that we are importing in excess of $50 billion of gold every year while simultaneously pleading with foreigners to invest a few billions? asks M R Venkatesh. Bollywood......

The best way to influence consumers

For many big brands, investment in advertising is as big as the amounts spent in setting up factories and other infrastructure, says Madhukar Sabnavis. The beverage station was located in a......

The paradox of India's new prosperity

The most aspirational and optimistic youth are in places that have seen the least growth and yet they are hardly turning out to vote, writes Sunil Khilnani. Within the next decade, the average age......

A history of virtual violent games

Videogamers like pushing buttons--both the kinds on their joysticks and the ones that set off political firestorms. After the Virginia Tech shootings in April, it took just one month for Ryan......

The man who said no to Wal-Mart

What struck Jim Wier first, as he entered the Wal-Mart vice president's office, was the seating area for visitors. "It was just some lawn chairs that some other peddler had left behind as......

'Julie Ganapathy was a big risk'

Balu Mahendra,director of such superhits as Moondram Pirai, Veedu and Sandhya Ragam,has madeJulie Ganapathy after five years. Though the film wonraves from the media, the response from the audience......

Guru Greg and the God complex

Greg Chappell poses for a photograph with the street sign named after him at the National Cricket Centre in Brisbane, Australia. Photograph: Chris Hyde/Getty Images You know him as the batsman......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
Broswe by: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z