Psychology Of Persuasion

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How PM Modi Became Saint Modi

The transmogrification of Prime Minister Modi to Saint Modi began with the ground-breaking ceremony of the Ram temple in Ayodhya.By identifying himself with Lord Ram, Modi raised himself in popular......

The Course Mate Who Will Be Chief

'As a course mate who has followed closely this star on the Bombay Sappers firmament, my heart swells with pride to see his extraordinary brilliance and focus; his commitment and his dedication;......

How India Won The 1971 War

December 3, 2021 marks 50 years since the beginning of the 1971 War which ended in a decisive military victory for India and the liberation of Bangladesh.Most analysts of the 1971 War agree that......

Why deprive same sex couples of their legal rights?

When the highest court gave a decision on the Navtej Singh Johar case, it held that LGBT citizens have a right to not be discriminated against on the basis of their sexual orientation.It was......

'My worry relates to possibility of social collapse'

'The theme of death seems to be a theme about which many of us, raised in Western societies, have almost completely removed from consciousness; it represents a theme that is suddenly and forcefully......

Budget 2013: Economy in 'rudali' mode. PM in silent mode

Isn’t it funny that we are importing in excess of $50 billion of gold every year while simultaneously pleading with foreigners to invest a few billions? asks M R Venkatesh. Bollywood......

The best way to influence consumers

For many big brands, investment in advertising is as big as the amounts spent in setting up factories and other infrastructure, says Madhukar Sabnavis. The beverage station was located in a......

The paradox of India's new prosperity

The most aspirational and optimistic youth are in places that have seen the least growth and yet they are hardly turning out to vote, writes Sunil Khilnani. Within the next decade, the average age......

A history of virtual violent games

Videogamers like pushing buttons--both the kinds on their joysticks and the ones that set off political firestorms. After the Virginia Tech shootings in April, it took just one month for Ryan......

The man who said no to Wal-Mart

What struck Jim Wier first, as he entered the Wal-Mart vice president's office, was the seating area for visitors. "It was just some lawn chairs that some other peddler had left behind as......

'#MeToo is like a wave'

'The first one has done what it needs to do.''I'm sure there's going to be a stronger wave.''Anybody who thinks #MeToo has gone and they are off the hook are fooling themselves.' Photograph: Kind......

Irrfan: The Best Films

'I want to do films that people can connect with and they remember my work.' The enormously talented Irrfan Khan never had any trouble achieving this target. With his pronounced eyes, warm voice......

'Julie Ganapathy was a big risk'

Balu Mahendra,director of such superhits as Moondram Pirai, Veedu and Sandhya Ragam,has madeJulie Ganapathy after five years. Though the film wonraves from the media, the response from the audience......

Guru Greg and the God complex

Greg Chappell poses for a photograph with the street sign named after him at the National Cricket Centre in Brisbane, Australia. Photograph: Chris Hyde/Getty Images You know him as the batsman......

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