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Ending single-use plastic is real test for Modi

Can Modi enthuse BJP workers to pursue the end of single-use plastic with the same vigour and enthusiasm as they celebrated the attack on a neighbour, asks Aditi Phadnis. IMAGE: On August 15, in......

'What's more important? Feeding people or enriching 1 person?'

'Why should farmers who give us food be vacated to hand over their property to a private company held by one individual?' asks activist S P Udaykumar. IMAGE: Farmers protest against the proposed......

Pepsi, Coke lose their fizz as Tamil Nadu begins boycott

A call by the Traders Federation in Tamil Nadu to ban sales of Coca Cola and Pepsi soft drinks came into effect on Wednesday with its president A M Vikrama Raja declaring drinks as......

A baffling week in Tamil Nadu

In Tamil Nadu, Divya Nair encounters jallikattu, a ban on colas and a water shortage.Illustration: Dominic Xavier/Rediff.com I spent the last fortnight in Coimbatore at a family event. Many......

Why I won't boycott Chinese products

When Syed Firdaus Ashraf received messages last weekend, asking him to boycott Chinese goods, he laughed. I was shopping on Mohammad Ali Road in south Mumbai on the weekend, checking out......

Cola, beverage, ice cream makers expect surge in sales as temp soars

With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales......

How Reliance Retail plans to become 'atmanirbhar'

A few days ago, Reliance Retail surprised the market by acquiring the Campa brand from Delhi-based Pure Drinks Ltd for Rs 22 crore. Photograph: PTI Photo A successful cola brand in the eighties,......

Campa back in business under Reliance, its new owner

Campa is set to take on its competition, which pushed it out of the aerated drinks business in the late 1990s, but this time with a new owner — Reliance Industries. Illustration: Dominic......

Age-defying chemistry of the Khans & the cola fizz

Pepsi and Coca-Cola’s target audience is in the 20s, or younger. Brand experts debate whether the last of cinema’s ‘superheros’ transcend the age gap. Akshara Srivastava......

Food focus keeps PepsiCo going, but Coke struggles amid pandemic

The good news for PepsiCo is that the foods segment has normalised much faster to pre-pandemic levels than beverages. One of the things Covid-19 has brought into stark relief is the contrasting......

Why Pepsi Roped In Ranveer Singh

Photograph: Kind courtesy RanveerSingh/Instagram Pepsi has signed up Ranveer Singh as its new brand ambassador as it switches to a new tagline -- 'Rise Up, Baby!' The change in tagline......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports. Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

Should Dhoni Have Done This Ad?

It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta. IMAGE: Mahendra Singh Dhoni in a Lays ad.......

Nooyi to recuse herself from ICC media rights process

IMAGE: Indra Nooyi, a former CEO cum chairperson of global cola giant PepsiCo, is the ICC's first independent director, and she has decided to abstain herself from the ICC media rights process to......

Coke eyes IPL

Coca-Cola will, apart from the coming World Cup in England and Wales, feature as the exclusive non-alcoholic beverage partner at all major ICC events -- men's and women's T20 World Cups in......

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......

Sports Shorts: Barcelona star Messi loses appeal in tax fraud trial

A summary of sports events and sports persons, who made news on Wednesday IMAGE: Barcelona's Argentine soccer player Lionel Messi (C) arrives to court with his father Jorge Horacio Messi to stand......

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