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How Saridon has managed to remain top of the mind

 What has worked though for Brand Saridon has been its single-minded focus on headaches as opposed to other analgesics that dwell on a wider set of problems, reports Sohini Das. Photograph: Lucas......

Star, Zee, Colors and Sony fight it out on weekends

 TV channels have never hesitated to wage war when it comes to grabbing eyeballs. But this one seems unprecedented. The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and......

Cipla takes Rs 95 cr for morning-after withdrawal

 India's largest domestic drug maker, Cipla, sold its emergency contraceptive brand, i-pill, to Piramal Healthcare in a deal worth Rs 950 million (Rs 95 crore). i-pill, a two-year-old brand, is......

Nicholas to shift 8-10 brands to Boots Piramal

 Boots Piramal Healthcare, the pharmaceutical retail joint venture between British giant Boots Healthcare and Nicholas Piramal, is chalking out a big expansion strategy.This follows Boots......

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 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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