Ad spend: India would move up to 7th position by 2022

Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years The media intelligence arm of IPG Mediabrands, which is part of the Interpublic Group, has joined peers......

McCann chief pictures India as export hub

McCann Erickson India is turning into an export hub for the group's worldwide advertising services and this includes the creative side too. The Indian unit has already created ads for......

Lowe to create for the world

Global advertising major Lowe Worldwide on Wednesday announced that it plans to set up a 24-hour studio in India that creates multimedia creative solutions for its clients across the world. The......

Interpublic buys out Lintas India

US-based advertising and marketing services provider Interpublic Group on Tuesday announced the acquisition of advertising agency Lintas India for an undisclosed sum. IPG had picked up 40 per cent......