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Indian Biscuit Manufacturers Association

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Does Modi even care about India's worst human crisis?

'Reports of hitherto 'atmanirbhar' breadwinners having to stand in line for a plastic bag of khichdi or, travelling thousands of kms with nothing but packets of biscuits, have not moved the prime......

The coronavirus flight: How Indians helped Indians

Bureaucratic insensitivity gave way to compassion with the state administration, police and passersby joining forces to help the stream of Indians fleeing Delhi.Archis Mohan and Indivjal Dhasmana......

The businessman who got richer during the lockdown

Radhakishan Damani is the only billionaire to see his wealth grow by around 20% during the lockdown.Sachin P Mampatta and Viveat Susan Pinto on the rise and rise of DMart's reclusive billionaire.......

Road to 70: Five brands that grew with India and on Indians

Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades What happens when the scent of a biscuit becomes inextricably linked with the......

Celebrity endorsement becomes a risky business

The call to make brand ambassadors accountable has rattled filmstars and sports stars. Image: The phenomenal rise in activism, especially on the social media, has made celebrity endorsement a......

Why I am fida about Baba Ramdev's products

Baba Ramdev may be controversy's child, yet he has a fan following not just in India, but almost all over the world.Sanjeev Nayyar recounts why he is fida about Patanjali products. IMAGE: Ramdev......

40 years and now: Britannia has crowned many as 'biscuit king'

Biscuit maker Britannia has had at least seven owners since its inception in 1892 in a house in Kolkata, but a riveting ownership battle in the 1990s has come to define the company today. No one......

'Bradman said Indians are mad about the game'

Cricket legend Donald Bradman always thought Indians were mad about cricket and rated them much ahead of the Australians in terms of passion for the game, a personal friend of 'The Don' said in......

ICC plea for stay on use of WC logo rejected

The Delhi high court dismissed an interim application by the International Cricket Council seeking to restrain Britannia Industries and its authorised departmental stores from using the logo, mark......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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