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Harish Bijoor Consults

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Is Karnataka India's most corrupt state?

'When a newspaper says that Karnataka leads in corruption, one must also know it means Karnataka leads in patronising corruption.''You can't be corrupt without me succumbing to your......

'Arnab is a thought in the minds of people'

'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'Urvi Malvania on Brand......

Chinese mobile apps ban: Which firm will suffer the most?

Unlike others, Xiaomi has banked on its fan community and word-of-mouth publicity since the beginning. With over 10-mn downloads, Mi Community–Xiaomi Forum app is the most convenient medium......

Fair & Lovely: Can HUL go beyond a cosmetic change?

For a product initially positioned as a "closet mate" which could help improve a woman's marital prospects, HUL Chairman Sanjiv Mehta says the communication now is all about women's......

18 phone launches run into Boycott China campaign

The smartphone category as a whole was expected to spend around Rs 1,000 crore on marketing and promotional activities over the next six months, even as India unlocks gradually, said media industry......

Chinese firms in India gear up for more boycott calls

People in the know said that from social and digital media campaign teams to communications specialists -- all hands were on deck, and every possible post or campaign with the potential to......

Despite anti-China sentiments will Vivo manage to keep ringing?

As campaigns against Chinese brands intensify and the virus keeps people indoors, Vivo plays it slow with a digital-first launch plan. In the ordinary scheme of things, the launch of V19, the......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports.   Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

How Alia Bhatt became a bankable star

Unlike most Bollywood kids whose careers tend to play out in fits and starts, Alia Bhatt's growth has been swift and steady, notes Ranjita Ganesan. Photograph: Kind courtesy Alia Bhatt/Instagram......

Ranveer, oh so toofani!

Ranveer Singh's portfolio has grown to 16 brands in less than two years since his first ad. Urvi Malvania on what makes the actor so popular that he is succeeding Salman Khan and Akshay Kumar as......

Rajinikanth: Chennai Express

Away from his larger-than-life screen persona, Rajinikanth is grounded in reality.T E Narasimhan and Gireesh Babu decode the superstar. The clamour is reaching a crescendo. Brands are rushing in......

What makes Kapil Sharma the hottest property on TV

Kapil Sharma, the anchor of Comedy Nights with Kapil, is the funniest man in India.  Applauding is a good way to stay warm inside the freezing Studio 7 at Film City in Mumbai's Goregaon. A......

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......
  Web results for Harish Bijoor Consults
Which firm will suffer the most?

Unlike others, Xiaomi has banked on its fan community and word-of-mouth publicity since the beginning. With over 10-mn downloads, Mi... ...

http://www.rediff.com/money/report/chinese-mobile-apps-ban-which-firm-will-suffer-most/20200708.htm
Can HUL go beyond a cosmetic change?

For a product initially positioned as a "closet mate" which could help improve a woman's marital prospects, HUL Chairman Sanjiv Mehta says the... ...

http://www.rediff.com/money/report/fair--lovely-can-hul-go-beyond-a-cosmetic-change/20200707.htm
18 phone launches run into Boycott China campaign

The smartphone category as a whole was expected to spend around Rs 1,000 crore on marketing and promotional activities over the next six months,... ...

http://www.rediff.com/money/report/18-phone-launches-run-into-boycott-china-campaign/20200626.htm
Expert

This is a zero negative impact game for HUL, said Harish Bijoor, Brand Guru and Founder, Harish Bijoor Consults Inc, told Moneycontrol. ...

https://www.moneycontrol.com/news/advertising/fairlovely-brand-name-change-won39t-have-negative-impacthul-expert_13953061.html
Chinese firms in India gear up for more boycott calls

People in the know said that from social and digital media campaign teams to communications specialists -- all hands were on deck, and every... ...

http://www.rediff.com/money/report/chinese-firms-in-india-gear-up-for-more-boycott-calls/20200625.htm

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