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De Beers enters used jewellery segment

Eight years after launching branded ornaments through dedicated jeweller outlets, De Beers, primary source of rough diamonds in the world, has entered the used jewellery segment.Launched in 2008,......

A diamond auction centre in India soon?

World's leading diamond company De Beers is mulling setting up a diamond auction centre in India, senior officials of the company said here on Tuesday. "We are considering starting a diamond......

A cut above the rest: Will De Beers' Forevermark make it big in India?

After a successful two months since its Bangalore launch, De Beers, the world's premier diamond mining company, introduced its iconic jewellery brand, Forevermark, in Mumbai this Monday. With a......

De Beers takes the mass market route

Less than one per cent of the world's diamonds are eligible to be inscribed with the 'Forevermark' brand icon and a unique identification number. They are also crafted only by a select group of......

De Beers to focus more on India

Diamond Trading Corporation, the marketing arm of the world's largest diamond producer De Beers, is planning to increase its intake by 25 per cent from its last year's sale of $3.5 billion. Its......

'The person behind the camera is the most kamina'

It's great to be in Vishal Bhardwaj's [inset] shoes right now. After all, who wouldn't want to be the man behind the year's possible blockbuster? Ever since the Kaminey, starring......

Never thought I would come this far: milestone-man Bhutia

He never thought he would come this far but Baichung Bhutia on Sunday became the first Indian footballer to play in 100 international matches, leading the side against Kyrgyzstan in the crucial......

Strengths and weaknesses of women contenders in Paris

A brief look at the strengths and weaknesses of the leading contenders for the women's title at the French Open which begins on Sunday: Rank 1: Dinara Safina (Russia) Like her brother Marat, she......

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