Is Coke biting off more mango than it can chew?

With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.    IMAGE: Varun Dhawan and Gulshan Grover......

Once upon a time in India Inc...

The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the......

How Samsung is battling a brand crisis

Acknowledging a mistake when a brand does not live up to expectations and promptly finding a solution are critical to preventing a crisis from blowing up, says Ritwik Sharma. Samsung’s latest......

Amul, Amazon among most recalled brands this IPL

Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

Messi Mania In Bejing!

'I hope Lionel Messi gets a little percentage of the shirt sales because I've never seen so many Argentine number 10 shirts in my life!' IMAGE: Fans donning Lionel Messi's No 10 Albiceleste jersey......

Zaheer has only one piece of advice for Team India...

It's good to have left-armer but don't need to go crazy about it: Zaheer Khan IMAGE: Khaleel Ahmed, centre, made his debut during India's victorious Asia Cup campaign in Dubai. Photograph:......

Zaheer launches league for amateur cricketers

The top 14 performers of the league will be given a once-in-a-lifetime opportunity to participate in a local club level tournament in Australia. IMAGE: The league launched by Zaheer Khan and......

Delhi teen picked in Dutch club's youth squad

Delhi boy Kshitij Kumar Singh has joined the Dutch NEC Nijmegen football’s Under-15 youth squad. NEC Nijmegen is a professional football club, which competes in the Dutch Eerste Divisie. The......

Saturday night fever: El Clasico set to turn up heat in Miami

The match marks just the second time, and first in 35 years, that El Clasico will be played outside Spain. 'To me it represents a pivotal turning point in the ascendancy of global soccer (in the......