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Diwali Croma

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  • Business

Tata Neu onboarding Titan by Diwali; TaMo & Air India next

Close to six months since the launch of Tata Neu, the super application (app) from Tata Sons Group is all set for a revamp. The highlights include a reimagined rewards programme or NeuPass, a more......

How will brands cut through the clutter to reach their audience?

As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.  Photograph: Kind......

Indians may spend Rs 250 billion on Diwali shopping

A buoyant economic mood and tempting discounts, both online and offline, are fuelling a shopping frenzy this Diwali, discovers Dhruv Munjal. Rajiv Suri refuses to call himself much of a shopper.......

How to understand Diwali offers

In most cards, you have to make a minimum expense. Seek cash discounts where you can‘Celebrate Diwali by owning a BMW’ screams an advertisement in a leading paper. The deal includes a......

All about the battle of retail brands

Stung by the unrelenting onslaught of e-commerce giants, consumer durables retail chains are matching them on deals and discounts this festive seasonClose to three years since the festive season in......

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