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Online sales of FMCG companies rise, but some see moderation

 The pandemic has fast-tracked the sale of fast-moving consumer goods products through online channels and most companies have seen their share from the e-commerce channel double in the last 18......

Dabur's American dream set to get wings

 Initially, hair care products such as Vatika hair oil and shampoos, Meswak toothpaste, Chyawanprash and honey would be made available. Illustration: Dominic Xavier/Rediff.com Ayurveda major Dabur......

The reasons for Dabur's success

 Dabur India has consistently delivered sales growth of 15-18 per cent for over five years and there seems to be no stopping the momentum. Its 2009-10, sales were up almost 20 per cent, largely......

Misleading ads: ASCI pulls up Reliance, Idea

 The Advertising Standards Council of India has pulled up 15 companies, including telecom ones, for running misleading ad campaigns during July to October this year. During the said period, the......

Mid-sized FMCG cos' big swipe at MNCs

 Harsh Mariwala's face lights up while recounting his favorite story. In the late 90s, Keki Dadiseth, the then Hindustan Lever (now Hindustan Unilever) chairman, wanted to buy his company, Marico.......

Genelia, Miss Brand Ambassador of the Year

 Here's what your favourite celebrities have been up to. Genelia D'Souza poses with her Brand Ambassador of the Year award in Mumbai on Monday. The actress who currently endorses nine brands......

Meet this Leader's love

 Richa Gangopadhyaya is a pretty and glamorous girl, the face behind many ads like Dabur Vatika, Medimix Soap, VVD Gold Oil, Peter England, Pepe Jeans and Malabar Gold. Born and brought up in the......

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