Ad spends likely to get double-digit boost as festive cheer returns

After losing two festive seasons to Covid-led restrictions, 2022 is seeing an uninhibited celebration of festivals. Photograph: Kind courtesy, www.socialworker.com This is pushing up......

IPL 2020: Disney-Star may earn Rs 20 billion

95 per cent of advertising inventory has been sold on television and 18 on-air sponsors have been signed up so far, the highest for any season.Viveat Susan Pinto reports. IMAGE: Chennai Super......

'Bigg Boss OTT And I Are A Dream Team!'

Photograph: Kind courtesy Anil Kapoor/Instagram Anil Kapoor is all set to make Bigg Boss OTT 'jhakkas' with his hosting stint. Yes, you read it right. AK is the new host of the reality show. 'Bigg......

Who will win Bigg Boss OTT? PREDICT!

Bigg Boss OTT is down to its five finalists: Shamita Shetty, Divya Agarwal, Pratik Sehajpal, Nishant Bhat and Raqesh Bapat. The stage is set for the grand finale of Bigg Boss OTT. Hosted by Karan......

Step Inside The Bigg Boss OTT 3 House

Photograph: Kind courtesy JioCinema Here's a first glimpse of the Bigg Boss OTT 3 house, and the theme is fantasy! The house has been designed by the show's Designer Omung Kumar along with......

Bigg Boss OTT: Meet Nia Sharma

Television actress Nia Sharma is the first wild card contestant on Bigg Boss OTT. She's sassy, she's fierce and she will definitely spice things up inside the BB house. But what's she like in real......

Star to charge Rs 1 million for 10 second IPL ad

Star earned ad revenues of around Rs 30 billion during last year's IPL.Whether it hits last year's figure will depend on how the economy picks up during the festival season.Surajeet Das Gupta......

Could this be the most watched IPL ever?

IPL could reach more than 530 million viewers on TV and a few hundred million more online.But can it make money for Disney Star?Vanita Kohli-Khandekar reports. IMAGE: Royal Challengers Bangalore......