Best ways a brand can reclaim its reputation after a crisis

'The crisis-hit brand needs to react, and react without sounding outraged or angry. ' Image: A pre-emptive communication strategy is a must-have in a firm's arsenal.. Photograph, courtesy:......

PR firms set a scorching pace

After two years of recession, the Rs 150-175 crore (Rs 1.5-1.75 billion) public relations business is on a roll with the country's top agencies growing at a blistering pace of 30-50 per cent in the......