In an attempt to promote football in a cricket-crazy country and attract youth to the sport, former England and Liverpool player Steve McMahon announced the launch of 'Steve McMahon Football Academy' in Delhi on Wednesday, in association with the British club.
Baseline, a sports marketing, entertainment and licensing start-up company, has facilitated Liverpool Football Club to launch of the Club's first full-time coaching programme in the United Arab Emirates.
Now, with an aim to make basketball the second-most followed sport in India, the NBA launched its customized NBA.com in Mumbai on Wednesday.
News of all that's transpired on and off the football field
News of all that's transpired on and off the football field
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