Chennai-based electronics and consumer durables chain Viveks is the country's largest multi-product, multi-brand service centre. B A Kodandaraman, the 72-year-old chairman & managing director, knows it is after-sales service that will separate the men from the boys in the highly competitive retail sector, especially when big corporate houses are muscling their way into the segment.
Festive season is the mainstay of most brick and mortar retail chains.