Though the oldest Alphas are just turning 15 in 2025, they're already more digitally fluent than any generation before, points out Sandeep Goyal.
A growing preference for convenience products and hybrid media consumption, and a surge in digital engagement have led to a rise in the average basket size for fast-moving consumer goods (FMCG) among rural consumers. The average of the rural FMCG basket saw a 60 per cent rise from 5.8 in 2022 to 9.3 in 2024 as it expanded to include convenience products like ready-to-eat packages and beverages, stated the fifth edition of the Rural Barometer Report, brought out jointly by GroupM and Kantar, which surveyed 4,376 rural adults across 20 states.
Among urban users, 57 per cent mentioned a preference for accessing Internet content in vernacular languages.
NDTV has sued Nielsen for allegedly manipulating viewership data in favour of channels that were willing to give bribes.
Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34.
'A possible post-election growth momentum may be lost.'
Finding enough shows to air, creating content that gets people to pay and watch and wooing advertisers back into the fold are going to be the biggest challenges the M&E industry faces.
More than one billion television viewers watched last year's World Cup soccer final between Germany and Argentina in Brazil although audience figures for the tournament were slightly down because of adverse kickoff times, according to a FIFA report.
Politics is not on the radar of 18 to 21-year-old Indians, reveals Rama Bijapurkar.
Lamborghini has sold 10,112 cars worldwide -- so India's 100 is certainly a big deal for them. But how big a deal is it for us to peg our consumption theories around, asks Rama Bijapurkar.
The number of internet users in rural India increased 18 percent last year, faster than growth in urban areas and continuing a trend that started two years ago. Internet users in urban India increased 5 percent in 2021. Rural India has 351 million users, or 37 percent of people there, according to a report by the Internet and Mobile Association of India (IAMAI) and data analytics company KANTAR.
Choosing the right wallet is crucial, alerts Bindisha Sarang.
The other dominant fear among the people is the irrational behaviour of people, once the lockdown is lifted.
Relaunched and indigenous brands fare better in India.
Smart positioning, continued communication and a global design language have played a big role, say experts
Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its neighbourhood, says T E Narasimhan.
Trust today means more than the belief that a brands' products will work as advertised; consumers want to believe that the company truly cares for its customers.
are in the process of building one at the Jio Center in Bandra Kurla Complex where the Maker Maxity building used to be. "This theatre will be on the top of the mall and should be able to accommodate 300 cars, and is expected to open sometime in January or February next year.
Will the warning shots from giants like Unilever and P&G break digital growth?
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Samsung which leads the global list takes the 10th spot in India.
While P Muralidhar Rao, BJP general secretary, says, 'Digital electioneering is here to stay until the elections in 2021,' the BJP's rallies in Bihar will not be confined to cyberspace. Its strategists have devised other ways of getting around the hygiene protocol that Covid-19 has entailed.
What is the guarantee that another Trump will not arise and reach out to the American people directly? The fact of the matter is that Trump's support base remains the envy of any American politician, notes Ambassador M K Bhadrakumar.
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar.
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
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