'The estimated expenditure is expected to be more than double the Rs 60,000 crore spent in 2019'
India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China.
Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as Group CFO of Denstu India.
The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18 competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money.
'Devika is a people's person, who simply loves what she does. This reflects in her work; the insights she brings to the table and the way she interacts with people and clients. She has the demeanour of a good captain. Her success is well-deserved.'
A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for all international and domestic cricket matches organised by the Board of Control for Cricket in India (BCCI). But this is just one part of the story. The other side is that organisers of high-impact shows and events on Hindi general entertainment channels, too, are feeling the winter chill.
After losing two festive seasons to Covid-led restrictions, 2022 is seeing an uninhibited celebration of festivals. This is pushing up discretionary spend, which is attracting advertisers and brands, who are ready to capitalise on the momentum. The festive season has begun with Onam and Ganesh Chathurthi held earlier this month in Kerala and Maharashtra, respectively.
Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years
Will the warning shots from giants like Unilever and P&G break digital growth?
In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.
Global players are looking at acquisitions for a bigger share of the rapidly growing India pie.
The 2009 survey, that covers the gadgets that people use on a daily basis, showed that dependence on the Net has grown. Two years ago, only 9 per cent of the respondents said they cannot survive without the internet. In 2009, the figure has jumped five-fold to 44 per cent. Email is the currency of communications and online search is crucial to the internet experience. There's a three-fold increase in people who said they can't do without gaming sites.
'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.'
Ban on high-value currency sends advertising industry into a tailspin.
'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal.
India is Facebook's largest market with 250 million active monthly users. Along with Google, it has a 70 per cent share in the Rs 1,000 crore domestic digital ad market.
'The tipping point for digital in China was the evolution of the mobile ecosystem.'
'All businesses have to be run for business, for profits on a sustainable basis. It may sound old school, but then I have been in business for 32 years and you can't change an old tiger's stripes.'
By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content.
Parties expected to splurge a fourth of advertising budget on social media.
'The damage has been done because your own brand ambassador is running you down.'
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
Newspaper readership was 50 per cent in the 16-19 year age group, the highest in any age segment, followed by 42 per cent each in the 12-15 years and 20-29 year age group.
A film-maker has accused Citi India of 'picking up' his idea for their latest ad. But the bank denies this vehemently and has threatened legal action.
Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto
Ad rates on regular days are less than half, media planners said.
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power
With a new campaign that talks about togetherness, Uber challenges Ola's homegrown narrative.
Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point
Airtel's 4G service runs on 2,300 MHz long-term evolution (LTE) spectrum in all nine circles, which is difficult to access while indoors.
Change is being led by a transformation on the digital front. Pavan Lall reports.
2015 was characterised by some interesting events and trends.
Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
IPL will always be the safest bet for advertisers from April to June.
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