Nayak, who along with some of his associates held 26 per cent in NDTV Media, will set up a separate media company called AIDEM Ventures Pvt Ltd. NDTV and Nayak have entered into an agreement, under which the media house will buy back the shares of Nayak and his associates in NDTV Media.
Key revenue generator, however, will continue to be advertising sales.
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