After India, Samsung now sets out to conquer Bharat

The Korean major, as part of its rural push, has begun an “attack district” project with focus on 80 key districts to increase the sales of its TVs, refrigerators and washing machines.......

535 service vans might have done the magic for Samsung India

Samsung eyes growth in consumer electronics business in 80 districts through its service vans, and adding over 250 service points and as many resident engineers. IMAGE: Children watch television......

Home appliance cos roll out the biggies for festive season

The festive season, which usually starts from September, is when 35 per cent annual sales get transacted for most durables firms. Home appliances and electronics firms are hard-selling technology......