As India bow out of World Cup, ad rates sink over 50%

While Star was expecting around Rs 1,800 crore as ad revenues from the television and digital media, it may end up getting Rs 1,500-1,600 crore now, after factoring in the washouts and India not......

Devika Bulchandani has shattered the glass ceiling for good

IMAGE: Devika Bulchandani, Global CEO Ogilvy. Illustration: Dominic Xavier/Rediff.com   Ogilvy, one of the world's leading advertising agencies, will for the first time have an Indian-origin......

Ad industry fears note ban will hit 2016 growth as spending slows

Ban on high-value currency sends advertising industry into a tailspin. The ban on high-value notes has left the domestic advertising market reeling as ad-heavy categories such as consumer goods,......

Boom or bust: Can India defy global digital advertising trends?

Will the warning shots fired by giant advertisers Unilever and P&G break the dizzying speed of growth of digital? Viveat Susan Pinto finds out. Illustration: Dominic Xavier/Rediff.com ......