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Data breach could cost world's top brands up to $223 billion
There are three factors of particular interest that a breach directly impacts: presence, affinity, and trust. Illustration: Dominic Xavier/Rediff.com The world’s top brands across sectors......
For BoB, Vijaya, Dena Bank, single brand is the first challenge
If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape, say Abhijit Lele and Nikhat Hetavkar. Illustration:......
Is Jet serious about finding a way out of the crisis?
The airline has failed to address fliers’ fears and has been opaque about the allegations of tax and financial fraud, giving rise to apprehension that Jet may be headed the Kingfisher......
How Ashok Leyland plans to reinvent itself
More than just a legacy brand in commercial vehicles, Ashok Leyland wants to be seen as an old brand embracing new values. How does an old brand reinvent itself for new age customers and......
Kia gets ready for Indian ride
The Korean automobile maker plans to carve out a niche for itself in the crowded Indian market with its compact sedans and SUVs. IMAGE: Kia makes an entry into India's crowded car market with a......
Soccer sponsors dismayed by FIFA corruption allegations
World Cup sponsors are in an awkward position, experts said, because they are under pressure from consumers to distance themselves from any corruption, but such sponsorships are lucrative in the......
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