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Rival brands up the ante as Maggi relaunch nears

ITC, Chaudhary Group are among companies launching variants and stepping up ad campaigns. Rival brands are bracing up for the re-entry of Maggi after Nestlé announced it had resumed......

Noodle makers claw back with new launches

The move comes even as Nestle India gears up to present findings of its Maggi re-test to the Bombay High Court.  After withdrawing Top Ramen, India’s third-largest instant noodle brand,......

Maggi crisis: No cheer for other noodles brands like Yippee!

ITC's noodle brand has been caught in the Maggi crossfire. Can it turn the tide in its favour? Noodles have been the flavour of conversations across the country, if not our daily menus over the......

Will Maggi stage a comeback?

The road ahead is not expected to be easy for one of India's best-loved brands. The question of Maggi’s return has been on people’s minds from the time it was banned two months ago in......

A month into Maggi fiasco, instant noodles sales crash by 90%

One month after the ban of Maggi, instant noodles sales in India have crashed by over 90 per cent to just about Rs 30 crore (Rs 300 million) from Rs 350 crore (Rs 3.5 billion) a month earlier,......

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