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Hansa Cequity

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  • Business

Indians are eager to share personal data online!

Indians are eager consumers of digital advertising and are five times more willing to share personal data with companies when they are delighted by their digital experience. Romita Majumdar reports......

What's the real value of a Facebook 'like'?

How does one measure the value of a 'like' in terms of two specific metrics, brand affinity/preference and brand purchase intent/loyalty?S Swaminathan's insight. IMAGE: Branded content, which is......

Top Coverage News


World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

Here are news, updates and coverage from violence hit Manipur.

IPL 2023

Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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