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What lies ahead for Brand Horlicks?

One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition After 84 years in the country, a brand that is still......

2016: The ads we loved, the ads that worked

Experts pick the most effective advertisements of the year. Brand: Ambuja Cement Agency: Publicis india In a world full of force fitted, inane, idea-less celebrity ads, this piece of work comes......

A year on, DD Kisan yet to find its feet

Frequent changes in top management and allegations of delayed payment for programmes produced from outside agencies, have contributed in giving a not-so-positive image to the channel. Prime......

Google switches on to prime time TV

Competitor Yahoo did it last year with its famous 'YOU' campaign on television, to showcase its revamped features and email service. Last month, Google joined the game on prime time TV with its......

Brevity is the key to good ads

Finance Minister P Chidambaram presented the Union Budget for 2007-08 in the Lok Sabha on Wednesday.Has he made life easier for those related to the advertising industry? What does it mean for the......

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Rediff News

Bbh India

News for Bbh India

What lies ahead for Brand Horlicks?

2016: The ads we loved, the ads that worked

A year on, DD Kisan yet to find its feet

Google switches on to prime time TV

Brevity is the key to good ads

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