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Why The Americans Were Opposed To Agni

'The heat shield technology for re-entry vehicles was first mastered in DRDO for the Agni missile.''This is why the Americans were so opposed to Agni in the 1980s, unlike other missiles -- it was a......

BARC charges Republic TV with misrepresenting communication

TV viewership rating agency Broadcast Audience Research Council or BARC India has charged Republic TV of misrepresenting its private and confidential communication, saying it has not commented on......

Fake TRPs: BARC welcomes Mumbai police probe

Amid controversy over an alleged plot to manipulate TRPs, the Broadcast Audience Research Council (BARC) on Thursday said it is committed to report a true picture of television viewership and......

'Companies Will Be More Powerful Than Nations'

'If you align your ambition with India's rise, the peak of your careers will unfold alongside the peak of India's power. Businessman Gautam Adani's advice to students of IIT-Kharagpur. IMAGE:......

UP plans high-tech defence shield against nuke, chemical attacks

The Uttar Pradesh government is planning to procure advanced technology for safeguarding key installations, the state assembly, and VIPs from chemical, biological, radiological and nuclear threats.......

How Smart TV Is Changing India

The way video is being watched and monetised is changing.This is the first thing that stands out as the penetration of smart TVs continues to rise. IMAGE: Kindly note the image has been posted......

Despite Covid surge, TV advertising volumes rise 64% YoY

FMCG companies were the main advertisers in May, contributing to 72 per cent of total ad volumes. Illustration: Dominic Xavier/Rediff.com Advertising on television continued to show momentum in......

Lockdown pushes up TV viewership to record levels

News viewership was the biggest gainer during the first full week of lockdown, growing 298 per cent versus the pre-COVID period between January 11 and 31. Ramayana, whose rerun has begun on......

Govt to release buffer onion stock in open market immediately

The government on Friday announced it will release onion from its buffer stock in the targeted regions with immediate effect to ensure prices remain under check till the new crop arrives from......

TV had a good year in 2018

'Through the year, we heard many talk about the increasing time spent on digital. But 93% of all video consumption happens on TV,' points out Partho Dasgupta, CEO, BARC India. Photograph: Kind......

Season 10: Indian Idol did well; KBC didn't

In 2018, reveals Urvi Malvania, KBC failed to make it to the top 5 shows list, Indian Idol featured on the same thrice. Two of India's longest running shows -- Indian Idol and Kaun Banega......

Lockdown Effect: New TV channels strike gold!

Dangal's and Shemaroo's entry shows there is ad-supported gold at the bottom of the Indian consumer pyramid if you can keep the costs low.Vanita Kohli-Khandekar reports. Kindly note the image has......

How Dangal TV beat Star and Zee

Is Dangal TV a flash in the pan?Vanita Kohli-Khandekar reports. Photograph: Kind courtesy StockSnap/Pixabay Is it a flash in the pan or the making of a new broadcasting power? In April this year,......

Why India likes shows like Mahakali, Naagin 3, Porus...

Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.Ritwik Sharma and T E Narasimhan report. IMAGE: Anita Hassanandani, Surbhi Jyoti and......

If not TV, what is young India watching?

According to industry experts, television has lost the young urban viewer for English or Hindi shows. Urvi Malvania finds out what is making more and more of them turn to digital platforms......

India-Pakistan epic surpasses IPL final on HotStar

IMAGES: Fans get into the mood for the India-Pakistan game. Photograph: Adnan Abidi/Reuters The India-Pakistan match of the ICC Cricket World Cup played on Saturday created a new viewership......

Sunday's Blockbuster streaming was all Ind-Pak cricket

IMAGE: Fans had a great time watching the India-Pakistan matches on Inox screens. Photograph: Inox Twitter It was a Sunday blockbuster with over 1.8 crore viewers tuning into the India-Pakistan......

TV ad rates rocket ahead of India, Pakistan final

A 30-second spot during the final to be broadcast by Star Sports is expected to cost nearly Rs 1 crore, far higher than the Rs. 10 lakh that advertisers pay on average for most Indian shows.......

Never-Before-Seen IPL Broadcast Battle

Disney-Star is positioning IPL as a "big-screen experience" where families and friends can come together over a game of cricket, much the way football is consumed in Europe and other parts of the......

Cricket hits a six after India's Aussie triumph

'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.' IMAGE: The Indian team celebrates winning the Test series against......