It was a starry night full of glitz and glamour as India's top sports and Bollywood celebrities came out in large numbers to support Yuvraj Singh, who launched his own clothing line YWC in Mumbai, on Saturday.
Yuvraj's brand would focus on sports-inspired wear and through it he is looking to raise funds for his cancer charity foundation YouWeCan.
"It would be an athletic fashion clothing line for men, women and children. While 70 per cent would be men's fashion the rest would be women's. The brand foresees to close somewhere around Rs 25-30 crore in topline in the current financial year and we see it becoming a Rs 100 crore brand in three years," the former India batsman was quoted as saying by Business Standard.
His former Indian team mates Virender Sehwag, Ishant Sharma, Rohit Sharma, Mohammad Kaif, Zaheer Khan, all walked the ramp along with Yuvraj himself and the popular West Indian duo of Chris Gayle and Dwayne Bravo.
Bollywood superstars including Amitabh Bachchan and Deepika Padukone also came out to support Yuvraj's initiative along with Kajol, Arjun Rampal, Neha Dhupia and director Farah Khan among others.
India's two-time Olympic medallist wrestler Sushil Singh and hockey captain PR Sreejesh also walked the ramp to showcase Yuvraj's new label.
The YWC clothing line has been created in collaboration with designers Shantanu and Nikhil.