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This new James Bond museum has the 'licence to thrill'

June 18, 2018 11:56 IST
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The name’s Bond. James Bond.

And he’s about to have a dynamic new museum dedicated to him at the top of the Gaislachkogl Mountain in Sölden, Austria.

IMAGE: Located on Gaislachkogl mountain in Sölden, the museum, called 007 Elements, can be reached via the Gaislachkoglbahn cable car. Photograph: Christoph Nosig/

Set to open on July 12, the museum will allow visitors take a journey through the cinematic world of Britain’s deadliest spy.


The museum, Elements 007, on the Austrian Alps celebrates Bond’s cinematic outings past and present. The museum neighbours the glacial ice Q restaurant featured in the 2015 Bond film -- Spectre. When complete, the 14,000-square-foot building, designed by architect Johann Obermoser, will offer spectacular views.

IMAGE: The museum is built inside the permafrost of the mountain. Photograph: Kristopher Grunert/

The museum resembles a Bond villain’s lair and while the installations will primarily focus on Spectre, which was filmed nearby, it will also feature exhibits on each of the other 24 Bond films.

The museum consists of nine chambers -- Barrel of the Gun, Plaza, Lobby, Lair, Briefing Room, Tech Lab, Action Hall, Screening Room, and Legacy Gallery.

IMAGE: Visitors enter 007 ELEMENTS via the Barrel of the Gun, an atmospheric anteroom. The space focuses on title sequences and dramatic, spine-tingling music. Photograph: Kristopher Grunert/

There’s a room for title sequences and music, characters, dialogue, and directing, and others for sets, locations, and storyscapes. 

The museum also has a room dedicated to gadgets, technology, and cars. All of the rooms are cinematically designed, shrouded in dark lighting and outfitted with mirrors, touch screens, and video installations.

IMAGE: The lair gives you a chance to relive all the iconic dialogues from the movies. Remember 'shaken not stirrred'?. Photograph: Kristopher Grunert/

Admission to 007 Elements will cost €22 (Rs 1,735) for adults, or €54 (Rs 4,260) in combination with the mandatory gondola lift ticket. The attraction will operate daily from 9 am to 3:30 pm, from July 12 through September 30, and from October 26 through May 1. 

IMAGE: The museum was constructed primarily of the basic materials of concrete, steel and glass to keep with the modern brand identity of 007. The museum’s exterior will be completely covered with rock and ice once it is completed, leaving only the entrance, exit, two projected windows and the Plaza exposed. Photograph: Kristopher Grunert/

IMAGE: The Tech Lab explores some of the cutting-edge technology that features in the Bond films. Photograph: Kristopher Grunert/

IMAGE: The space allows visitors to interact with the technology and to explore some of the legacy props and digital creativity used in a James Bond production.. Photograph: Kristopher Grunert/
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