The competition is enormous. Yet quite a few Indian Web series are slowly but surely finding favour across various OTT platforms.
The lure of the streaming world is such that even Bollywood stars cannot resist, be it Saif Ali Khan or Sushmita Sen.
And where there is substance can style be far behind?
Sukanya Verma looks at the fashionistas of the OTT world.
Sobhita Dhulipala, Made in Heaven
As the ritzy wedding planner, whose story arc of middle-class working girl married into money, runs parallel to her professional pursuits, Sobhita is a picture of panache in one sartorial delight after another.
The ladies of Four Shots More Please!
Modelled along the lines of Sex and the City, four best friends share their lives and loves in two glamour packed seasons depicting girl bonding.
Not just friendship, but there are serious fashion goals to be found in Sayani Gupta, Kirti Kulhari, Maanvi Gagroo and Bani J's couture dreams.
Karisma Kapoor, Mentalhood
Karisma's super mom is equally super chic in her comeback vehicle.
Hailed as one of the most fashionable people in showbiz, Lolo's effortless elegance is for all to see in her gorgeous wardrobe and sophisticated styling.
Sushmita Sen, Aarya
India's first Miss Universe is deserving of every praise coming her way for sinking her teeth in and as the gritty Aarya.
She also looks a million bucks in the series whether sporting a festive look or sharp casuals.
Mithila Palkar, Little Things
The same loveliness young Mithila brings to her happy-go-lucky urban life in Little Things can be found in her wardrobe -- always so charming, comfortable and pretty.
Sapna Pabbi, Inside Edge 2
Sapna's impeccably turned out cricket team owner is a sight for sore eyes in Inside Edge's second season.
Her super trendy appearances offer a welcome break from the men in uniform and sheep's clothing.
Nithya Menen, Breathe: Inside the Shadow
Nithya's exquisite grace and refined aesthetics are hard to miss even when her focus is on rescuing her missing daughter in season 2 of Breathe, co-starring Abhishek Bachchan.
Stylish and wearable, what's not to like?
Sana Khan, Special OPS
Despite its action drama premise, Sana gets ample scope for doing her bit as a clothes horse.
Whatever you may think of her performance, the former Bigg Boss contestant appears rather natty in the Kay Kay Menon led show.