Sweet and sexy is a dizzy blend. And magazine covers are all about attracting the beholder with all it's got.
No wonder they lure our most delightfully coy Bollywood beauties into shedding their inhibitions in front of the camera to capture them in one wild still.
Don't believe us. Take a look at some of the most tantalizing demure-to-daring transformations.
Anushka Sharma
The sweet and serene Taani Partner of Rab Ne Bana Di Jodi is a picture of carnal mischief on this month's scorching FHM cover.
Looks like Nargis has decided to take a break from her Daisy-like Heer in Rockstar to flaunt her leggy appeal as Elle's smoking hot cover girl.
The salwar-clad Amy Jackson may have had a hard time making up her mind about Prateik in Ekk Deewana Tha but the light-eyed beauty appears confident in her brand new skimpy avatar.
Ajay Devgn's chirpy love interest in Singham dares to bare in a pose channeling Lindsay Lohan's Entertainment Weekly cover.
Her ethereal, good girl charm makes it difficult for the viewers to perceive the former Miss India as anything else. And so this is how she shatters the myth.
The star of international hits like Slumdog Millionaire and Rise of the Planet of the Apes is yet to demonstrate her sex appeal on screen but in print she's doing a darn good job at unleashing the same.
While we trip over Barfi!'s whimsical tunes, let's not forget about its debutant heroine (in Hindi films), Illeana D'Cruz. Unlike her sober look in the Ranbir Kapoor-Priyanka Chopra starrer, the lady glams it up for FHM.
Just when you thought coy has ceased to exist in Bollywood, Diana Penty brought it back with a bang as the shy and sugary Meera. But look how fierce and poised she appears on the cover of Vogue?
The spirited Zoya of Ishaqzaade dumps her dad's vest to get all girly and glamorous as Cosmopolitan's cover girl.
Think Shriya Saran, think saris and salwar kameez. Well no more, dear reader, no more.