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What sells more than sex in Bollywood?
It's sex in a horror story.
Throw in exotic locales, a scantily clad leading lady, a buff actor to play an eager lover and a horror story and you've got yourself a potential box office hit.
One such film is Neil Nitin Mukesh and Sonal Chauhan starrer 3G, set to release later this week -- telling the story of a second hand phone that does supernatural things to its new owners.
Here's looking at Bollywood films that meant to titillate and scare at the same time.
In Vikram Bhatt's Raaz 3D, Bipasha Basu and Esha Gupta play sexy sisters who also happen to be rival actresses.
Apart from black magic gone wrong, the film boasts of some hot lovemaking scenes and both the lead actresses at their glamorous best.
New actors Rajkumar Yadav and Kainaz Motivala play young lovers who head to a friends farmhouse for a weekend of unbridled sex.
It's when Uday (Yadav) has tied up his girlfriend to the bed that they sense a supernatural presence in the house.
In Jennifer Chambers Lynch's 2010 disaster Hisss, Mallika Sherawat plays a shape-shifting snake who vows to exact revenge on her mate's killer.
It's a different matter, however, that our desi sex bomb looks more sexually charged that passionately vengeful in this one.
Ram Gopal Varma's 2007 thriller had Esha Deol in the role of a wild hot girl who falls for her married boss and has a torrid affair with him.
Anurag Basu's 2003 horror film Saaya stars John Abraham and Tara Sharma in the role of a doctor couple.
The film showcases the much-in-love couple's chemistry by way of scenic Kerala backwaters and smoulderign song sequences.
In one of the worst films of her career, Tabu stars in Guddu Dhanoa's remake of 1981 Hollywood film The Entity.
Only, Hawa is reduced to a rather daft plotline with a woman getting raped by a ghost.