'There is not one boring moment in this film.'
'Having the means to and not taking your child to watch the film will be considered parental harassment, warns Paloma Sharma after watching The Lego Movie.
I've never loved a marketing gimmick so much!
Perhaps that's because none of the earlier product-peddling exercises have actually respected the buyers' mental faculties and put in an effort to make a film instead of a two-hour advertisement.
Phil Lord and Chris Miller co-write and direct this computer animated adventure to perfection.
Based on a line of toys that will be released in market along with the film, The Lego Movie follows the story of Emmet (Chris Pratt), an average mini-figure who becomes the victim of mistaken identity.
Due to a series of predictable yet thoroughly enjoyable events, Emmet is falsely hailed as the Special -- the prophesised messiah of the Lego Universe -- who, it is claimed, will save the world with his mastery over building skills and the power of his imagination.
However, Emmet does not have much of an imagination when he begins his journey with the help of Wyldstyle (Elizabeth Banks), Uni-Kitty (Alison Brie), Metal Beard (Nick Offerman) and an elderly wizard, Vitruvius (Morgan Freeman).
Emmet must clear his mind and forget the rules and regulations he has learnt in order to utilise his imagination to its full potential.
It is the only way he will be able to defeat the diabolic Lord Business (Will Ferrell), who has a rabid obsession with breaking down everything in the Lego Universe and gluing it back (belch) as he sees fit.
If The Lego Movie were a single word it would be this -- FUN!
There is not one boring moment in this film.
Armed with a refreshingly bright colour palate, a peppy soundtrack and dialogues that will constantly tickle your funny bone, The Lego Movie makes for the perfect family watching experience.
Not only is it exceptionally well voice-cast but it also manages to go beyond being just a children’s film, deconstruct commercial cinema of our day and age and transform itself into some pretty hard-hitting