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There's a lingering appeal to Saif Ali Khan's charisma. A suave mix of charm and cheek, he can be alternately alluring and amusing. But all times, he's unfailingly stylish and committed.
Understandably, he enjoys a long-standing association with most brands he supports.
As the actor prepares to hit 40 on August 16, here's a look at his impressive body of endorsements.
No one can eat just one, they insist. And so Saif's been munching on countless packs of a scrumptious snack of potato chips for a while now.
Be it Chatpata Indian or Chilli Chinese, solo or in the company of Preity Zinta, MS Dhoni and dad Mansoor Ali Khan Pataudi, Saif's chomping spree isn't showing any signs of slowing down.
Lending his sophisticated persona to this popular brand of tea, also endorsed by mom Sharmila Tagore, Saif's compelling presence has prompted a whole lot of people to say, Wah, Saif!
Having lived abroad for academic pursuits, Saif's got a man-of-the-world aura.
In addition, his nawab lineage brings in the classy factor. The ad filmmakers are only too happy to exploit these personality traits effectively to produce some sleek and memorable Asian Paints commercials.
As much as we adored Madhavan and Vidya Balan's sparkling chemistry in the earlier Airtel advertisements, we can't deny the star power Saif Ali Khan and Kareena Kapoor's joint presence lends thanks to their real-life equation.
If the 'miss you so much, it hurts' edition co-starring Shah Rukh Khan brought the laughs, Dil titli refrain reiterated the catchy nature of jingles.
Long before the Omkara star was officially seeing Bebo, he signed up with the fizzy beverage to star as her smart-ass neighbour in a couple of ads featuring the pair along with Preity Zinta and Fardeen Khan.
While on Pepsi and PZ, the Kal Ho Naa Ho trio, including SRK, teamed up in a lavish commercial to make the most of their winning combination.
Outside his endorsements, nothing less than a BMW, Mustang or Range Rover does it for the Chhote Nawab.
It's hard to tell going by his enthusiasm and conviction whilst promoting the attributes of Chevrolet Aveo/UVA.
He's the A to Z of dapper when it comes to formals. Needless to say, Saif is tailor-made to play the role of brand ambassador for OCM suitings.
From Pepsi to Whisky, Saif aims to reach out to a versatile audience with his choice of brands.
Whether the strategy works or not, he makes a dynamic impact along with a bunch of star cricketers like Dhoni, Yuvraj and Harbhajan Singh in its action-packed commercial.
One wouldn't associate Saif Ali Khan with a fairness cream but anything is possible when the remuneration looks good.
That seems to be the logical explanation behind his Mills & Boons type appearance in a five-part love triangle featuring Priyanka Chopra and Neha Dhupia.
Everything about Saif screams uber savvy. That applies to the Dil Chahta Hai dude's flair for technology as well making him the ideal candidate to swank the merits of Lenovo computers.
And he does just that with his droll comic timing in a Cast Away-inspired commercial.
Sure, the Love Aaj Kal hero's got a groovy grin. Sensing a business opportunity, tooth paste giant Colgate signed up the man and his pearlies.
Guess who's smiling his way to the bank!
The exhaustive list doesn't end here.
He's also an ambassador to Heads & Shoulders anti-dandruff shampoo and the recently launched Wynncom Mobile handsets.
Previously Khan was the face of Provogue, a fashion apparel brand before Hrithik Roshan stepped in as his replacement.
Wah Saif, indeed!