Shah Rukh Khan's action-thriller King is poised to make history with a staggering Rs 50 crore music rights deal.
Shah Rukh Khan's highly anticipated action-thriller King is reportedly on the verge of locking a massive Rs 50 crore (Rs 500 million) music rights deal, marking one of the biggest standalone audio acquisitions in modern Hindi cinema history.
Major music labels, including Sony Music India, Saregama and T-Series are aggressively bidding for the rights.
The album's massive hype is driven by the popular musical duo Sachin-Jigar, who are composing the soundtrack.
This stands as the third-largest modern music agreement, trailing behind Ramayana (Rs 75 crore/Rs 750 million for both parts) and Dhurandhar: The Revenge.
Directed by Siddharth Anand, King marks the first major on-screen collaboration between Shah Rukh Khan and his daughter Suhana Khan. Deepika Padukone also stars in the film.
The production is in its final phase with only about 15 days of shooting left.
It is slated for a theatrical release during the Christmas weekend.
Photographs curated by Satish Bodas/Rediff
