By putting Shreya on the cover of Maxim, the magazine has pushed new boundaries. It's the first issue that so heavily features a South Indian star.
"We had been thinking of getting someone who bridges this strange divide we have between the North, South and the West," says Anup Kutty, Editor. "Shreya fit the bill perfectly because she's done Bollywood, is a huge South Indian star and is now making waves in Hollywood as well."
Photograph courtesy: Maxim