I've got a fantastic response from the youth. On one level, they are all identifying with the thought of the film that they want to make a difference but have not been looking at it seriously. So be it the Symbiosis Institute of Management, IIT, I've been invited by a lot of organisations, colleges, newspaper forums.

The response of the youth is most important to me because that's where the success of the film should lie regardless of box office. They are the ones... sorry, we are the ones that can make a difference.

I've yet to meet anybody who has come and told me -- 'kya aapne picture banayee hain' -- they come and tell me how they were moved by the film. I find that most flattering. They react to it as what stirred them emotionally.

If you go to schools -- 8 year olds are reacting to the film, don't know how and why. When I meet them outside they actually stop and talk to me about the film, and these are kids who actually should be watching Main Hoon Na.

I think they saw Swades because they love Shah Rukh but also love what he's doing through the village and all that.

Above: Where Swades was shot