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Watch live: The Mahindra XUV500 launch

Last updated on: September 28, 2011 21:10 IST

Watch live: The Mahindra XUV500 launch

Indian automobile major Mahindra & Mahindra will launch the much-awaited Mahindra XUV500 on Wednesday.

Both Mahindra & Mahindra and India's car enthusiasts are waiting with bated breath for the launch of the much touted Mahindra XUV500.

The D segment crossover SUV is set to be unveiled on September 28, 2011. The interest this SUV has created on social networking sites is something never seen before.

"The XUV500 is a truly innovative and world-class offering from Mahindra," says Vivek Nayer, senior vice president, automotive division, Mahindra & Mahindra Ltd.

Designed entirely in-house at M&M's research and development facility at the Mahindra Research Valley in Chennai, the XUV500 will be the country's first indigenously developed monocoque SUV with the first transverse engine offering from Mahindra.

Making the XUV500 truly unique and global is the manner in which it was conceived and designed. In fact, all research & development activities for this global SUV were aligned to global standards of quality, technology, testing norms, regulations & emissions from the very start.

The XUV500 is the epitome of the Mahindra RISE philosophy as its development challenged the limits and conventional thinking, and involved the innovative use of resources.

The Mahindra XUV500 is based on the global platform that M&M has developed for the first time with significant inputs in styling and development from customers across the globe.

Mahindra & Mahindra, a stalwart in producing SUVs has invested four years in conceptualising, testing, validating and final production of this first monocoque SUV (generally aircraft are designed like this).

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