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Style bible Vogue comes to India

September 20, 2007 15:02 IST
Connecting women with what is beautiful, educational and inspiring, Vogue, the fashion bible from the Condè Nast group of publications, will be available in India from Friday.

Vogue India will be the 17th edition of the style bible. Priced at Rs 100, Vogue India will be a monthly with October as its launch issue available across 40 towns.

Alex Kuruvilla, managing director, Condè Nast India, "I am very excited to be leading Condé Nast's pioneering entry into India and to be part of the very talented team that will launch Vogue, the world's fashion bible, in this country."

According to Priya Tanna, editor, Vogue India, "Vogue's launch in India symbolises India's arrival on to the global fashion scene. India is ready for a magazine that is intelligent, sophisticated, and understands the stylish, modern woman."

The first cover of Vogue India has been graced by faces that are adored both in India & abroad -- Bipasha Basu, Gemma Ward, Priyanka Chopra, Monikangana, Preity Zinta and Laxmi Menon. Each of them favourites in the world of fashion, beauty, and Bollywood, the Vogue cover girls have been shot by Patrick Demarchelier, one of the world's leading fashion photographers.

Styled by one of Vogue's most respected fashion directors, Lucinda Chambers from British Vogue,
the models wear clothes by Roberto Cavalli, Valentino, Gorgio Armani, Chanel, Christian Dior and Gucci for the shoot.

Bollywood starlets Preity and Bipasha said, "Being shot for the first issue was an exhilarating experience for us. We had the best of the Indian and international fashion industry working with us on the shoot."

The inaugural issue has writing on subjects by some of the most celebrated writers of the day along with the mesmerising collection of fashion photography.

Vogue's launch issue pays tribute to the phenomenon that has captured the hearts, minds and wardrobes of a billion people -- Bollywood. Prize-winning author Suketu Mehta explores its impact; director Karan Johar and designer Rajesh Pratap Singh face off on the eternal debate -- Do films dictate fashion or do fashion inspire films?

Cover girls Bipasha Basu, Priyanka Chopra, and Preity Zinta reveal their style secrets; Sonia Faleiro and Farrokh Chothia deconstruct Bollywood's newest debutante; Sonam Kapoor and Vogue's own Lucinda Chambers and photographer Patrick Demarchelier make magic with Gemma Ward on the sets of Saawariya in the BollyVogue Special.
Vicky Nanjappa in New Delhi