Tata Teleservices on Wednesday said it is having a fresh look at its tariff structure for basic and limited mobility services.
The move follows the reportedly lower tariff plans submitted by Reliance Infocomm to the Telecom Regulatory Authority for approval.
"We are seriously finalising the new tariff plan and will come out with an announcement, may be within a week," Sandeep Mathur, chief operating officer, said.
Mathur took pains to explain that the move had nothing to do with Reliance's tariff plan, about which, he said, he had read only in newspapers and that he did not believe in a price war.
"With three-and-a-half years experience in telecom, Tata Teleservices believed in structuring their tariff plan to provide greater value to their customers," he added.
"The new tariff plans have been conceived after a detailed analysis of customer needs and behaviour," he said.
But at the same time, he admitted that the 'price' to the customer did have a role to play 'and we are also preparing ourselves for the same.'
In this connection, Mathur recalled that till May this year, his company had only one tariff for the mobile telephone users.
But when they were given more flexibility, two more
"Our focus is on different segment of users and what they require. It is not reaction to competitors," he asserted.
Mathur also announced that the company was ready to launch short messaging services and the necessary clearances were awaited.
"We expect the clearance from the regulator to come soon when the service will be launched," Madhusudhan, vice-president, sales and marketing, Tata Telecom, said.
Tata Teleservices is also at an advanced stage of implementing an intelligent network platform which will help in introducing new products such as prepaid and calling cards.
This will help in reaching out to new untapped market segments.
Mathur earlier unveiled Tata Teleservices national brand, 'Tata Indicom' in Andhra Pradesh.
Explaining the significance, Ajay Sachdeva, chief marketing officer, Tata Telecom, said, "Tata Indicom typically signifies brand values which are inherent to the Tata group. The brand and the accompanying mascot ( a person in suit extending arms in welcome) stands for customer friendliness that in unpretentious but responsible, responsive and caring, characteristics that will bond with various consumer segments, providing them a positive, fulfilling experience," Sachdeva said.