Doordarshan has selected Envivio Mobile TV for a pilot project that will test the technology for mobile television. Mobile television enables people to watch their favourite programmes on the go on their mobiles.
The DD TV on mobile project has chosen Envivio's Mobile TV headend to test the reception quality of the broadcast coverage of its DVB-H project, according to a press release issued through Asianet.
The pilot will enable Doordarshan to test the reception quality of the broadcast coverage and also provide it with the facility to explore different possibilities for service bouquets, including advertising and interactive
services to gain valuable consumer feedback, said the release.
The mobile TV project launched with eight channels will be expanded to 16 channels later this year.
"Doordarshan has proved to be a trend setter in adopting technology that enhances the entertainment experience of Indian consumers. We are excited to be involved in such a high-profile project," said Julien Signes, president and CEO of Envivio Inc.
Doordarshan runs the largest free-to-air satellite services, covering the entire country. Its analog territory broadcast network covers more than 92 per cent of the country providing free news, sports and entertainment.
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