Coca-Cola announced that its 'Thande ka Tadka' campaign with actor Aamir Khan would be aired on television channels on April 26.
The new brand initiative has been conceptualised by Prasoon Joshi of McCann Erickson and has been directed by Pradip Sarkar, maker of
Parineeta, the company said in a release in Mumbai.
Coca-Cola India has planned an integrated food campaign, which will leverage other evolving media and will be
supported by a strong, on-the-ground
programme in terms of visibility and trade activation, it said.
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